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Resume

Experience

2025 - Present

Paid Ads Specialist

4 Labs Digital

Remote/ Canada

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  • Leading full-funnel paid ad campaigns across Google, YouTube, and Meta.

  • Managing strategy, setup, optimization, and performance tracking to boost ROI and reduce CPL.

  • Conducting A/B testing, keyword research, and ad copywriting to improve campaign results.

  • Setting up conversion tracking and delivering performance reports with key insights.

  • Driving engagement and lead generation for clients in the entertainment, tech, and E-commerce sectors.

2021 - 2023

SEM/PPC Analyst

Reachlocal Gannett | USA TODAY NETWORK

Mumbai, India

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  • Managed & optimized 120+ Google & Bing Ads campaigns with budgets up to $500K+.

  • Improved CTR by 15% and reduced CPC by 10% through data-driven strategies.

  • Conducted keyword research, competitor analysis & A/B testing for better conversions.

  • Collaborated closely with client teams to align SEM strategies with overall business objectives, leading to improved lead quality and increased ROI.

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2021 - 2021

Business Development Associate

Pace-IIT & NEET Education Institute

Mumbai, India

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  • Utilized CRM tools for lead tracking and optimized prospecting efforts.

  • Developed marketing materials to showcase services and attract new clients.

  • Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions

2018 - 2020

Digital Enabler

Mahindra and Mahindra Auto Division

Mumbai, India

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  • Led digital marketing campaigns across Google & Facebook Ads for product launches.

  • Increased product adoption by 12.5% and reduced CPA by 8%.

  • Designed data-driven content strategies to improve brand engagement & awareness.

  • Designed data-driven content strategies aligned with brand voice and audience interests, driving a 5% increase in product engagement and inquiries

Education

2023 - 2024

University Canada West

Master of Buisness Administation

Vancouver, Canada

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MBA in Marketing from University Canada West provided me with a comprehensive understanding of digital marketing strategy, consumer behavior, brand management, and data-driven decision-making. Throughout the program, I deepened my expertise in areas like SEO, PPC, campaign analytics, and marketing automation—skills that directly align with my professional role.

This academic foundation empowered me to lead full-funnel digital ad campaigns at 4 Labs Digital, where I strategized, optimized, and tracked Google, YouTube, and Meta Ads. I translated theoretical marketing concepts into actionable strategies by conducting A/B testing, crafting persuasive ad copy, and managing KPIs to drive ROI. My coursework in marketing analytics directly complemented my ability to set up conversion tracking and deliver actionable insights to clients across industries such as entertainment, tech, and e-commerce.

2014 - 2018

University of Mumbai

Bachelor of Engineering: Mechanical

Mumbai, India

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Earning a Bachelor’s degree in Mechanical Engineering from the University of Mumbai helped me build a strong analytical and problem-solving mindset—skills that have proven to be highly valuable in the field of digital marketing. The rigorous technical training enhanced my attention to detail, structured thinking, and ability to work with complex data—all of which I’ve leveraged in roles that involve campaign performance analysis and strategy development.

My engineering background enabled me to approach digital ad optimization systematically and with precision, especially when setting up automated bidding strategies, analyzing user behavior trends, and troubleshooting underperforming campaigns.

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