Resume
Experience
2025 - Present
Paid Ads Specialist
Remote/ Canada
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Managed full-funnel PPC campaigns across Google Ads, Bing, and Meta, with budgets ranging from $2,000 to $35,000 USD, driving lead generation and lowering CPL.
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Leveraged Google Tag Manager, Google Analytics, and Search Console to track user behavior, set up conversion goals, and optimize campaign performance.
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Conducted keyword research, A/B testing, and crafted high-performing ad copy, resulting in improved CTR and conversion rates.
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Delivered data-driven reports with actionable insights, using performance metrics to refine strategies and boost ROI.
2021 - 2023
SEM/PPC Analyst
Mumbai, India
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Managed and optimized 120+ Google & Bing Ads campaigns for US and Canadian clients, handling budgets from $1,000 to $500,000+, achieving a 15% CTR increase and 10% CPC reduction.
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Used Salesforce to collaborate with client teams and align SEM strategies with business objectives, resulting in higher lead quality and client satisfaction.
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Developed and implemented A/B testing strategies for creative and landing pages, resulting in an average 10% improvement in conversion rates.
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Leveraged Looker Studio for visualizing campaign data, identifying trends, and delivering insights that guided optimization strategies
2021 - 2021
Business Development Associate
Mumbai, India
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Utilized CRM tools for lead tracking and optimized prospecting efforts.
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Developed marketing materials to showcase services and attract new clients.
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Conducted market research and analysis to identify emerging trends and competitor activities, informing strategic business decisions
2018 - 2020
Digital Enabler
Mumbai, India
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Led digital marketing campaigns across Google & Facebook Ads for product launches.
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Increased product adoption by 12.5% and reduced CPA by 8%.
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Designed data-driven content strategies to improve brand engagement & awareness.
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Designed data-driven content strategies aligned with brand voice and audience interests, driving a 5% increase in product engagement and inquiries
Education
2023 - 2024
Master of Buisness Administation
Vancouver, Canada
MBA in Marketing from University Canada West provided me with a comprehensive understanding of digital marketing strategy, consumer behavior, brand management, and data-driven decision-making. Throughout the program, I deepened my expertise in areas like SEO, PPC, campaign analytics, and marketing automation—skills that directly align with my professional role.
This academic foundation empowered me to lead full-funnel digital ad campaigns at 4 Labs Digital, where I strategized, optimized, and tracked Google, YouTube, and Meta Ads. I translated theoretical marketing concepts into actionable strategies by conducting A/B testing, crafting persuasive ad copy, and managing KPIs to drive ROI. My coursework in marketing analytics directly complemented my ability to set up conversion tracking and deliver actionable insights to clients across industries such as entertainment, tech, and e-commerce.
2014 - 2018
Bachelor of Engineering: Mechanical
Mumbai, India
Earning a Bachelor’s degree in Mechanical Engineering from the University of Mumbai helped me build a strong analytical and problem-solving mindset—skills that have proven to be highly valuable in the field of digital marketing. The rigorous technical training enhanced my attention to detail, structured thinking, and ability to work with complex data—all of which I’ve leveraged in roles that involve campaign performance analysis and strategy development.
My engineering background enabled me to approach digital ad optimization systematically and with precision, especially when setting up automated bidding strategies, analyzing user behavior trends, and troubleshooting underperforming campaigns.
Professional skillset
Languages
English
Hindi
Punjabi